SEO (Search Engine Optimisation) And How To Get Found Online
This SEO article will show you how to get found online and how to use SEO techniques to help increase your position in Google and other search engines. My SEO tutorial covers the basics that you need to optimise your website and increase you chances of getting found online and increasing website traffic.
Whilst web designers are very good at building websites for customers they are not always knowledgeable about the basics of search engine optimisation. This can leave you with a great looking site but little traffic simply because it's not getting found online.
Doing your own SEO is a cost effective alternative to paid for website search engine optimisation services that are available. SEO is not some dark art reserved for an elite that charge a fortune for their services. Anyone can optimise a website to increase it's visibility with in the search engines.
The most important element of optimisation is getting the SEO basics right in the first place.
The basic elements of SEO
This section covers the basic elements of SEO and what you may need to change within your website to optimise it correctly for the search engines.
Before we can carry out any DIY SEO basics, we need to be able to gain access to the website in order to edit it. If someone else built your website for you then you may need to ask them to provide you with a user name and password, depending on what technology they used for your site. If it's a standard HTML website then you may need to gain FTP access to be able to download your pages and then carry out the necessary DIY SEO basics and then upload them again.
If your website was built using a content management system (CMS) such as Wordpress or Joomla (to name but 2) then you just need the username and password.
The title tag
The title tag is very important as far as the seo basics are concerned and should certainly be changed if it's set as 'home page'. You can find the title tag by looking in the source code of the web page. You will find the title tag towards the beginning of the page in the head section. You can see the title tag for this web page in the example below.
<title>DIY SEO Basics | Website Search Engine Optimisation</title>
Obviously you'll need to change to something that best reflects the subject of your web page.
Your title can be between 50 and 60 characters including spaces
The meta description tag
The meta description tag is the text that will appear at the bottom of your entry in the search engine results page (SERPS) and can be thought of as a 'call to arms' in a sense. This is your oppotunity to encourage potential visitors to click on the link in the SERPS and visit your web page.
As with the title tag, you will need access to the source code to be able to see and edit the meta description tag. See below for an example
<meta name="description" content="DIY SEO - The Basics of search engine optimisation and what you may need to change within your website to optimise it correctly for the search engines such as Google">
Your meta descriptiom tag can be up to 156 characters including spaces
You can use header text in a similay way that they do in the news papers. Again, you may need access to the source code depending on how you normally edit your website. Try to make your first header using H1 text and only use H1 once per page. If you were to look at the source for this page you would see that the title uses H1 like this:
<h1>SEO Basics | Website Search Engine Optimisation</h1>
You may also notice that the sub-headings on this page use H2 and are dark red. If you wish you can split your subheadings further by using H3 headers but this might not be necessary depending on the website concerned.
Obviously you will want to create good original content for your website to reflect the title and meaning of the site. If writing good content is not really your thing then you could try to enroll a friend or relative who is good at writing. Failing this, you could employ the services of a copywriter to write the website content for you. As a rough guide, I would suggest that you would want to aim for 2-3 hundred words but different people will have different ideas about just how many words that you should use from an SEO perspective.
DIY SEO Basics: An example
As an example, I carried out some DIY SEO on the Salisbury Computer Repairs website. The screen print below shows how it is displayed by a search engine. Since carrying out the website search optimisation the site is at the top of page one of google for the search term 'Salisbury Computer Repairs'. Carrying out SEO for a business located in one particular location is generally known as local SEO
The picture below will give you an idea of what I mean
Local SEO is the term used when you optimise a website for a business that operates from a fixed physical location. Anyone searching for the website of a local business would be likely to include their location in any web search that they carry out so it makes sense to use local SEO techniques when optimising their website.
As an example, if someone were searching for a web site designer in Southampton then they are very likely to type Web Design Southampton or Website Design Southampton into a search engine.
Carrying out local SEO for a small business website is very straightforward as long as you remember to think of the search terms that a person looking for your website would use. If you refer to the diagram on the DIY SEO Basics page you will see an example of local SEO that I carried out when I optimised the website for Salisbury Computer Repairs.
If you have any queries about local SEO then please get in touch.