This SEO tutorial covers the important on-page ranking factors that can affect the position of your website with in the search engine results pages. It teaches you all about the content and keywords of your web page and also includes the important elements such as the title tag, meta description tag along with the H1 title.
Let’s face it, anyone who has a website, especially a small business website would like to get to the top of Google and preferably to the top of page one. following my on-page SEO tutorial can be a very cost effective way of optimising your website and increase your chances of that number one slot.
The most important elements of on-page SEO
The single most important element of your website is undoubtably the content. Without content, there is nothing for the search engines to index. Good content is the whole reason for your website so get a copywriter involved if writing is not your strong point. After the content is sorted then you can turn your attention to the other elements.
In the following example I shall use the Salisbury Computer Repairs website
The title tag
The page title tag is the most important element of on-page SEO and should certainly be changed if it’s set as ‘home page’. You can find the title tag by looking in the source code of the web page. You will find the title tag towards the beginning of the page in the head section. You can see the title tag for this web page in the example below.
<title>Computer Repair Salisbury | Laptop repairs Salisbury</title>
Obviously you’ll need to change to something that best reflects the subject of your web page.
Your title can be between 50 and 60 characters including spaces. I usually limit myself to 56 characters, any more than this will not be displayed in the search engine results
The title is not what you see at the top of your web page but the words that appear in the page tab when you open your page in a browser like Internet Explorer, Google Chrome or Firefox.
The meta description tag
The meta description tag is the text that will appear at the bottom of your entry in the search engine results page (SERPS) and can be thought of as a ‘call to arms’ in a sense. This is your opportunity to encourage potential visitors to click on the link in the SERPS and visit your web page.
<meta name=”description” content=”Computer Repair Salisbury, We repair Computers, PCs and laptops for customers in Salisbury, Wiltshire. Call Us on 01722 328867“>
Your meta description tag can be up to 156 characters including spaces. Any more characters will not be displayed in the Google SERPs
H1 header text
You can use header text in a similar way that they do in the news papers. Again, you may need access to the source code depending on how you normally edit your website. Try to make your first header using H1 text and only use H1 once per page. If you were to look at the source for this page you would see that the title uses H1 like this:
<h1>Welcome to Salisbury Computer Repairs</h1>
You may also notice that the sub-headings on this page use H2 and are black and the H3 headers are dark red. If you wish you can split your subheadings further by using H4 headers but this might not be necessary depending on the website concerned.
The speed at which a website loads into a browser is another consideration. Slow loading web pages give a bad user experience and may even be penalised by search engines such as Google. The fact that Google operate a page speed insights tester would seem to indicate that excessively Slow loading websites are bad for SEO
Hopefully this On page DIY SEO tutorial will show you how to improve the ranking of your website.